1. Introduction

This Cookie Policy explains how ServiceTarget PBC and its relevant Affiliates (collectively, "ServiceTarget", "us", "we", or "our") use cookies, beacons, pixels, tags,  and scripts and other tracking technologies (collectively, “Cookies”) in order to provide, maintain, and improve our website. "Site" refers to www.servicetarget.com, www.matrixflows.com  and any related website owned or operated by ServiceTarget. Capitalized terms not defined here have the meaning in our Master Subscription Agreement.

This Cookie Policy does not apply to in-product cookies for ServiceTarget products/Services. The In-Product Cookie Policy is [link].

2. What are Cookies?

Cookies are small text files stored through the browser on your computer or mobile device. Cookies and related web technologies (collectively "Cookies") contain information a web server can later read. Cookies are either "session cookies" that are deleted when you close the browser, or "persistent cookies" that remain until manually deleted or they expire.

3. How do we use Cookies?

We generally use Tracking Technologies to ensure basic Site functionality; remember user preferences; improve provision of Services; maximize Site performance; provide relevant offers; measure effectiveness of Sites, marketing, emails; and personalize content.

• Session Cookies: We use first-party session cookies to maintain user preferences, improve experience, and track usage/analytics as you navigate our Sites.
• Site Performance Cookies: We use cookies to understand, improve, and research our products, features, and services. We gather analytics on ad performance, usage patterns, and interactions with our Sites, content, and emails.
• Marketing & Advertising Cookies: We use third-party marketing/ad partners to display and manage ads on our Sites and elsewhere. We track ad exposure, engagement, and target ads based on user activity.
• Security Cookies: We use cookies to detect, prevent, and respond to security incidents, fraud, and other malicious or illegal activity.

Cookie Categories: We may use these categories of cookies to accomplish the above purposes:

• Essential Cookies: Enable core site functionality. Necessary for Site to function. Browser settings may block/alert on these.
• Functional Cookies: Enable enhanced functionality and personalization. May be set by us or third-party providers on Site.
• Analytics Cookies: Allow us to count visits and traffic sources to measure and improve Site performance.
• Targeting Cookies: Set through our Site by ad services, advertisers, networks, data partners. Used to show relevant ads on third-party sites.

See Section 4 to exercise choice regarding Site cookies.

4. How can you disable Cookies?

Managing Cookies at Browser Level:

a. Managing Cookies at Browser Level:

All modern web browsers allow you to manage your cookie settings, usually in the "Options" or "Preferences" menu. Refer to ‘Help’ option in your browser for more details or visit https://allaboutcookies.org/how-to-manage-cookies.

• Chrome: Users can choose to block cookies completely, block third-party cookies, or choose to block or allow only cookies from certain sites. Users can also choose to delete all saved cookies or turn on the option to delete cookies whenever they close the browser.
• Firefox:  Users can choose to block cookies completely, block third-party cookies, or choose to block or allow only cookies from certain sites. Users can also choose to delete all saved cookies or turn on the option to delete cookies whenever they close the browser.
• Safari (Desktop): Users can turn their cookies on or off and clear their cookies.
• Safari (Mobile): Users can turn their cookies on or off and clear their cookies.
• Android Browser: Users can choose to block cookies completely, block third-party cookies, or choose to block or allow only cookies from certain sites. Users can also choose to delete all saved cookies or turn on the option to delete cookies whenever they close the browser.

b. Opting Out of Interest-Based Advertising:

• US: DAA self-regulatory opt-out: https://optout.aboutads.info/
• DAA AppChoices download: https://youradchoices.com/control
• NAI self-regulatory opt-out page: https://optout.networkadvertising.org/ 
• EEA/Switzerland/UK: EDAA consumer opt-out: https://youronlinechoices.eu/

For mobile, most systems have opt-out choices sent to interest-based ad companies. Visit manufacturer's instructions or read more on sending signals to limit ad tracking for your system. Must opt out on each browser/device and redo if clearing cookies or using a different browser/device.

5. Supplemental Info for EEA, Switzerland, and UK

If any conflict between Section 5 and other sections, Section 5 governs for EEA/Swiss/UK data.

Unless/until you consent, only Essential Cookies are enabled. Other non-Essential cookies/Tracking Technologies like Functional, Analytics, Targeting are only enabled if you opt-in via the Site cookie banner. In Cookie Settings, you can withdraw consent at any time by disabling cookies, or adjust preferences using toggles.

6. Cookie Policy Updates

We will notify you on Site of any material changes prior to them becoming effective. Please periodically review for the latest info. Continued Site use constitutes agreement to be bound by Cookie Policy changes. Your only remedy if you disagree is to stop accessing the Site, subject to law. You acknowledge this may contain inaccuracies/errors subject to change, and we exclude liability for such to the extent permitted by law.

7. English Version Controls

Non-English translations are for convenience only. The English version controls any ambiguity/conflict.

8. Contact Information

If you have questions/concerns about this Cookie Policy or our practices, please contact us at privacy@servicetarget.com, or:

ServiceTarget

Attn: Privacy Team

8 The Green, STE 8112

Dover, DE 19901

United States